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Updates and thoughts on the future of ecommerce

Gift registries only solve half their users' problems

Why gift registries only get their users halfway there, and the integration they need to take it over the finish line.

Gift registries only solve half their users' problems

Web scraping: what it is, and why it doesn't work

Web scraping is one of the most inefficient technologies in ecommerce today. We explain what it is, why it's broken, and how to fix it.

Web scraping: what it is, and why it doesn't work

Investor Spotlight: AVG Basecamp

Violet talks with investor Matt Scott of AVG Basecamp about changing consumer expectations, legacy infrastructure, and what he looks for in early-stage founders

Investor Spotlight: AVG Basecamp

Shop Talk Takeaways 2022

A quick low-down on Shop Talk 2022, written by Violet's own Brandon Schulz

Shop Talk Takeaways 2022

What is SOC 2? (and why you should do it)

The ins and outs of our SOC 2 Type 2 report: what it is, why we did it, and our top takeaways for other SaaS companies looking to start

What is SOC 2? (and why you should do it)

Investor Spotlight: Sugar Capital

Violet sits down with Brian Sugar of Sugar Capital to talk about the technologies and investment strategies that are advancing ecommerce

Investor Spotlight: Sugar Capital

The Experience-Driven Marketplace

A look at online marketplaces, and how Violet's API is helping support a new generation of contextually rich, relevant, and engaging ones.

The Experience-Driven Marketplace

Ecommerce APIs: What they are and why they matter

An introduction to ecommerce integrations, with key terms, definitions, and an ecommerce integration checklist.

Ecommerce APIs: What they are and why they matter

Investor Spotlight: Red Sea Ventures

Violet sits down with Red Sea Ventures investor Paul Strachman to talk about the future of ecommerce infrastructure

Investor Spotlight: Red Sea Ventures

Market Movers 2022

The three biggest trends shaping ecommerce in 2022

Market Movers 2022

The End of Manual Re-Ordering

Solving one of ecommerce's biggest backend headaches

The End of Manual Re-Ordering

Channels vs. Merchants

A guide to the two biggest players in ecommerce: channels and merchants

Channels vs. Merchants

Violet's Ecommerce Glossary

Your complete guide to the terms and ideas that will define the future of ecommerce

Violet's Ecommerce Glossary

Klarna Invests in Violet

Violet Raises $10M Series A lead by Klarna

Klarna Invests in Violet

Checkout on Instagram with Violet

We're pleased to be one of the official partners Instagram is using to bring native checkout to their users.

Checkout on Instagram with Violet

The Two Sided Marketplace

Merchants have products but limited eyeballs. Channels have eyeballs but no products. We’re here to break down the walls between the two.

The Two Sided Marketplace

The Commerce Graph

Welcome to the first unified API to connect Merchant and Channels seamlessly. But how do these two things connect, and why is important?

The Commerce Graph

#noclickout: Buy What You See

Have you ever been deep in your social media feed when suddenly a really well targeted ad pops up and you swipe or tap to “buy”? We take issue with those three

#noclickout: Buy What You See