Updates and thoughts on the future of e-commerce
The Checkout Difference - Shopping vs. Commerce
Most of the time when people are talking about these new “commerce” experiences, they aren’t talking about commerce at all.
Ecommerce Innovators: Rally
Violet talks with Rally founder Jordan Gal about the great ecommerce unbundling, empowering online merchants, and how to navigate today's funding climate
Ecommerce APIs: The future is here
In Part Three, we look at the growing complexity of the API economy, and the opportunities it's opening up for ecommerce innovators
The Complete Guide to Headless Commerce
Violet's all-up guide to headless technology, its role in ecommerce, and why Violet chose to be a headless API
Ecommerce APIs: The big opportunity
In Part Two, we look at the history of ecommerce API integrations, and the big, untapped opportunity we have today.
Gift registries only solve half their users' problems
Why gift registries only get their users halfway there, and the integration they need to take it over the finish line.
Investor Spotlight: Taylor Brandt
Violet talks with investor Taylor Brandt of Headline about data infrastructure, merchant pain points, and where she anticipates the next ecommerce step change
Web scraping: what it is, and why it doesn't work
Web scraping is one of the most inefficient technologies in ecommerce today. We explain what it is, why it's broken, and how to fix it.
Investor Spotlight: AVG Basecamp
Violet talks with investor Matt Scott of AVG Basecamp about changing consumer expectations, legacy infrastructure, and what he looks for in early-stage founders
Shop Talk Takeaways 2022
A quick low-down on Shop Talk 2022, written by Violet's own Brandon Schulz
What is SOC 2? (and why you should do it)
The ins and outs of our SOC 2 Type 2 report: what it is, why we did it, and our top takeaways for other SaaS companies looking to start
Investor Spotlight: Sugar Capital
Violet sits down with Brian Sugar of Sugar Capital to talk about the technologies and investment strategies that are advancing ecommerce
The Experience-Driven Marketplace
A look at online marketplaces, and how Violet's API is helping support a new generation of contextually rich, relevant, and engaging ones.
Ecommerce APIs: What they are and why they matter
An introduction to ecommerce integrations, with key terms, definitions, and an ecommerce integration checklist.
Investor Spotlight: Red Sea Ventures
Violet sits down with Red Sea Ventures investor Paul Strachman to talk about the future of ecommerce infrastructure
The End of Manual Re-Ordering
Solving one of ecommerce's biggest backend headaches
Channels vs. Merchants
A guide to the two biggest players in ecommerce: channels and merchants
Violet's Ecommerce Glossary
Your complete guide to the terms and ideas that will define the future of ecommerce
Checkout on Instagram with Violet
We're pleased to be one of the official partners Instagram is using to bring native checkout to their users.
The Two Sided Marketplace
Merchants have products but limited eyeballs. Channels have eyeballs but no products. We’re here to break down the walls between the two.
The Commerce Graph
Welcome to the first unified API to connect Merchant and Channels seamlessly. But how do these two things connect, and why is important?
#noclickout: Buy What You See
Have you ever been deep in your social media feed when suddenly a really well targeted ad pops up and you swipe or tap to “buy”? We take issue with those three