From 36 hours to instant writeback
Before Violet, fans and creators would experience anywhere between a 24 to 72 hour delay between when the order was placed on Throne and when the merchant processed it. With instant order writeback, Throne cut their processing time down from 36 hours to 300 milliseconds.
Reduced cost by 95% (while increasing speed)
Throne was able to eliminate its reliance on duplicating orders with manual labor, instead writing orders directly back to merchant systems. The result was a massive cut in costs, while accelerating Throne’s processes and scalability.
Order tracking at the creator’s fingertips
Before Violet, creators could only obtain shipping & tracking information on their gifts by sending a request to Throne. As Soenke puts it, “with Violet, the tracking is sent automatically via webhook, and that’s something our creators really appreciate.”
Easy Connection and Attribution
<p class= "margin-0">Before Violet, Throne placed manual orders on a website, with limited tracking and attribution. This made it difficult for merchants to develop the relationship with Throne as a reliable source of new revenue. For COO Heiner Stinner, “talking with partner stores is now a joy because the benefits to them are obvious. It’s so hard for merchants today to see which channels are working, but with Violet’s integration, merchants know which creator and fan their purchases come from. And they only pay when they sell. It makes us an ideal marketing and sales partner.”</p>